Smileys keep food safety high in Denmark The smiley-scheme is highly popular among Danish consumers and the food enterprises. Smileys have proved effective in raising food safety.

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The Danes have seen smileys on inspection reports, in all their retail food enterprises since 2001.

The four different smileys signal how well the enterprise does comply with food regulations.

In 2008 the elite-smiley was introduced. Enterprises with the best inspection records are now using this in their marketing.
The smileys appear at the top of the food inspection reports.

Read more about the Smileys here.